one. QR Codes (Rapid Reaction codes) location POS (Level of SALE) advertising Handle in the fingers of the vineyard
Because the winery generates the code and spots this on the label them selves – the winery can selected the digital content material (net handle) that the code delivers. This could be a Fb webpage, a quick video clip, tasting notes, or even any social media application. This is a stark contrast to other “barcode remedies” like a stickybits in which the content material linked with your winery barcode is not managed by the vineyard.
two. QRCodes are Open up Source
QR code spec is an open source item unlike a microsoft “tag” product. There are no licensing costs to use QR codes on your merchandise.
three. Fast Reaction Code use is getting momentum in the US market:
QR code readers are obtainable for free of charge or even pre-put in on all significant wise telephone and other portal units in the US and globally. Its extremely very clear that the industry measurement for sensible telephone adoption is growing and customers are turning out to be more and a lot more aware of how to use QR codes as every person is looking at them in ads and on digital media.
คิวอาร์โค้ด four. Simple to use:
No 1 needs to key in a lengthy internet tackle they may possibly see on a wine bottle – but with QR codes they can just snap a photo and voila – a vineyard presented content will pop on to their cell browser.
five. Fast Response Codes are traceable and measurable:
With a correct QR code management software or analytics application a winery can observe items like variety of QR scans, geographic location and time of scan, scanning unit, and other more software certain analytics like rate of scan as opposed to buys or vineyard e-newsletter opt-in ates, marketing effectiveness, the choices are unlimited when you wrap intelligent software about QR code scanning.
six. QR codes can be utilized to let multi-language articles:
With a great integrated QR computer software system wineries can employ the identical QR code and permit for content to immediately route to a language distinct handle. By studying the native language or making it possible for the scanning consumer to decide on their language wineries can route a potential buyer to any language – Spanish, English, Chinese, any language that they have electronic media for.
seven. Very good QR application can allow for re-purposing of current codes:
A proper QR platform can permit wineries to do issues like modify present code URL locations on a vintage that has offered out to point to the new year’s merchandise or go a code area that pointed to a advertising that has finished to promote a new solution or new media
eight. Codes can also be utilized on print media:
Putting these codes on promotional print media and signage ought to be a no-brainer for all the same reasons. Wineries can make webpage print come “alive” by bridging the print and electronic media globe with a basic printed code
9. With very good software codes can be built-in into electronic pictures and advertisement banners
With present day on the internet world being hyper-connected it is wise for any electronic photographs a vineyard may well release on the web to have a letterbox or watermark with a QR code on it. When undertaking this buyers can simply locate your digital media or web site on photos you may well share on websites like Fb, Twitter, or Flickr. QR codes can be a very successful way to tie vineyard marketing and advertising content straight to electronic image content material.
10. Clever QR code management computer software can permit for geographic based mostly routing
If a vineyard has software program that enables them to route to electronic content as opposed to geographic scanning place they can established up an software that can route customers to the closest retail outlet that carries their wine. If john doe scans a print advert in a journal in Columbus, Ohio – with intelligent QR routing he could be presented a digital map or nearby spots to get that item.